Elevate your valuation
How much value are you leaving on the table?
A company sale takes months. Getting a company ready to sell takes years. Most owners plan for the first part, and the second part is where the value is decided.
By the time a business goes to market, most of what a buyer will pay for, or discount, is already set: how clean the numbers are, how much depends on the owner, and which customers carry the revenue. Owners who treat preparation and the sale as one timeline keep more of what they built. Owners who start the clock when an offer arrives usually learn in diligence what they could have fixed.
Here is what the evidence says that gap is worth, and where to begin.
Buyers pay a premium for quality
Buyers pay more for a well-run business, and the gap is measurable. In the first half of 2026, private equity buyouts of companies with above-average margins and growth averaged 7.1x trailing EBITDA, according to GF Data. Other buyouts averaged 6.8x.
Margins and growth rarely change much in the six months before a sale. Both are built over years, through pricing, cost discipline and the customers you choose to serve.
A 0.3x difference sounds small until you apply it. On $10 million of EBITDA, it is $3 million of enterprise value for the same earnings.
The headline price is not the whole price
How much of the price arrives at closing depends on how far the buyer trusts what it has seen. When a buyer can’t get comfortable with a forecast, it moves part of the price into an earnout, paid only if the business hits future targets. In 2025, about a quarter of private deals outside life sciences included one, according to SRS Acquiom.
And earnouts often pay far less than their headline value. Overall, sellers collect about one in five potential earnout dollars. In lower middle-market deals that hit any target at all, the median payout is 43 cents on the dollar.
This is where preparation pays off. Every problem a buyer uncovers in diligence is a reason to reopen the price, either cutting it or shifting more of it into earnouts and escrow.
Most owners start too late
Even a sale that goes well takes most of a year. In the IBBA and M&A Source Market Pulse survey for Q2 2026, lower middle-market deals averaged 11 to 12 months from engagement to close. Yet across the five market sectors surveyed, 60% to 90% of sellers had done less than a year of exit planning, or none at all.
Buyers are not the constraint. In the same survey, 87% of deals over $5 million drew at least three offers, and a third drew ten or more. Readiness is the constraint.
For many owners, the business is also the retirement plan. Owners in that position cannot afford to sell on someone else’s timeline, or to take an unsolicited offer because nothing else is ready.
Where to start
The best time to prepare is two to three years before you plan to sell, though even one year helps. Each step below raises what a buyer will pay, or shrinks what it will hold back:
- Know your number. Get an independent valuation and learn what drives it.
- Make the financials diligence-ready. Reviewed or audited statements, a consistent monthly close and a sell-side quality-of-earnings review answer questions before a buyer asks them.
- Know your working capital. Nearly every deal adjusts the price against a working capital target. Set your own baseline before a buyer proposes one.
- Make yourself less essential. If customer relationships, pricing and key decisions run through you, build the team that can carry them.
- Reduce concentration. A customer or contract that carries too much of your revenue takes years, not months, to offset.
- Clean up the paperwork. Customer contracts, leases, licenses and any open disputes will all be read in diligence. Find the problems first.
- Decide what you want. Timing, your role after closing, how much cash you need at close and the kind of owner you want for your people all shape the right deal.
Start before you need to
Most owners sell a business once. The ones who get the outcome they wanted usually started preparing long before they decided to sell.
If you might sell within five years, start the conversation now, while there is still time to act on what you learn. We are glad to have it with you, whether or not a transaction is on the horizon: info@jamesearlco.com.
Sources
- Middle-Market M&A Regains Its Footing as Growth Takes Priority, Association for Corporate Growth (ACG), October 1, 2026 (GF Data figures).
- M&A Earnout and Milestone Trends, SRS Acquiom, 2026.
- The Market Pulse Survey Q2 2026 Reports the Latest Trends in Business Sales up to $50M, IBBA and M&A Source via PR Newswire, August 25, 2026.














